Thursday, June 17, 2004

The Ever Changing Face of Centex

Things have still been slow, but not dead. One of the new guys had two good sales on Tuesday. I think Dad has learned a lot by facilitating this training class. He admits it too (if you want to learn something, try to teach it). We had a meeting on Tuesday to talk about some of the changes in sales techniques that we will be making. A lot of them make good sense too (from the perspective of the homeowner).

Dad just hired a guy named Bill in Austin who brings a lot of in-home sales experience to the table. He was one of the guys who started 'Husbands for Hire' and they sold home improvement services (like a G.C. of sorts). Anyway, the main changes we are making include establishing a second appointment to go over the bid/answer questions if appropriate, and to ask for the order. The idea is to convey that we put some decent thought into the bid (hence the time needed between appointments), and to expose any objections (which the closing questions do).

We also are equipping our estimators with the power to overcome these objections with responses like "Look, if you want me to take a crap in a box and mark it 'guaranteed', I will. I've got spare time. But for now, for your sake, and for your daughter's sake you may just want to buy a quality product from me.."

Anyway, I'm looking foreward to seeing "Dodgeball" and "Spider-Man II". I wasn't motivated to see the new Potter movie.

Holla acha later

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